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Walking in a Window Wonderland

by Nathan Swinson-Bullough

Many retailers have pulled out the stops this year with their Christmas window displays. Shoppers are dreaming of spending Christmas with their loved ones and the theme all around is to savour the festive moments, after the burden of last year’s Christmas. At Imageco we have rounded up our favourite Christmas window displays of 2021. Our own elves have been working hard this December, so whilst these displays are not our own work, we love to celebrate others in the industry too.

An Eco-Friendly Christmas 

L’Occitane’s ‘Gift Factory’ concept celebrates its commitment to harvesting, crafting and gifting. The cardboard display features cultivators, nurturing and harvesting precious ingredients and taking them to their secret gift shop in Provence. Everything is 100% recyclable, and all paper and card is FSC-Certified or produced from recycled content. Once it has reached the end of its life, the display can be reused, repurposed and recycled. We love to see it! 

A Christmas Miracle 

Selfridges ‘Christmas of Dreams’ features a surreal enchanted world, blending creative references from 1930’s golden age Hollywood, classic 1950’s technicolour film musicals and new imaginary characters. A digital campaign is shown starring actress Jane Horrocks and drag artist and sculptor Juno Birch. Selfridges windows bring the magical moment to their customers and make finding a gift extra special this year.  

Magic of Christmas 

A window front for all the children and the big kids at the world’s oldest toy store. Hamley’s have brought the magic of Christmas back, with scenes from Harry Potter and Jurassic Park. The Harry Potter windows feature snowy decals and Christmas trees set against festive Hogwarts backdrops. The scenes are surrounded by the bestselling toys of the year, creating a wizardry Christmas.  

Baa-Humbug 

Along Northumberland Street in Newcastle, Fenwick’s 50th anniversary year showcases scenes from ‘The Flight before Christmas’. Shaun the Sheep and friends are seen in creative 3D models, tied in Christmas lights and enjoying a Christmas festive feast. 

‘Let there be Light’ 

Harvey Nichols is spreading joy and happiness, through bright colours and beaming lights at their London store. The installation features modern stained glass, that reflects Christmas coloured hues inside and outside the store. The festive windows glisten with lights and hand-painted baubles, featuring exclusive pieces from across their different ranges. Each window display has been thought out to evoke a certain emotion. Yellow, to create a sense of energy and excitement, orange to be happy and uplifting and blue as calm and tranquillity. 

‘Witness a Spectacle’ 

Artificial reality experiences, festive filters and animations have come to life at Harrods, stretching across the front of its London store. Centred around a feasting table, a range of home and accessories brands including Miu Miu, Bvlgari and Caroline Herrera are featured. Each window includes a QR code, where visitors can scan and watch the table displays come to life. 

Dreaming of a Fortnum’s Christmas 

Famous for its extravagant windows, Fortnum & Mason has created ‘The magic that is Christmas at Fortnum’s with their dream worlds display. Extraordinary is brought to life by gleaming colourful caddies, and rows of food, The theme is set around dreams of different animals as they slumber, imagining worlds of their favourite things. 

Every year festive window displays get even more weird and wonderful, Here at Imageco, we can help transform your seasonal window displays, just get in touch to find out more.