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Doka

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Doka
OVERVIEW

Doka is a world leader in developing, manufacturing, and distributing formwork that provides equipment for engineers to build impressive structures, such as the new Novotel hotel building at 40 Marsh Wall, London.

The Austrian firm have over 160 locations in over 70 countries, and it was our job to completely brand their latest one, the new Doka UK headquarters in Sittingbourne, Kent.

They came to us to commission bespoke interior graphic designs and external signage. Our Branding Development Manager, Richard Belton, oversaw the project from initial enquiry through to completion.

Working from Blueprints

We outfitted the new head office within a two-month phased period, the 30,000m2 premises was branded throughout adopting a variety of Imageco's solutions.

Our team started by working from the building plans, creating mock-ups and scheme drawings from the creative brief to show the client exactly what we could do, from office name-plates and framed project photos to large external signage and branded entrance flags.

This project was completed over several phases to keep in line with the handover programme. We had to provide prompt lead times which was no obstacle for our skilled production team. Throughout the phases, we made sure we did everything we could to make the new site feel like home.

Nailing the Brand Image

Our in-house design team worked closely with the client. They learnt that the new site had to represent the international and prestigious nature of the work they do. To embody this, we applied one-piece one-piece wall covering of a world map reading ‘Welcome’ in over 20 foreign languages and a city skyline of London which turned plain walls into a stunning visual artwork.

To reflect their construction nature, the bespoke office glazing manifestations have the logo, ‘Doka’ arranged in a cross pattern in the style of diamond plate. We know that Doka like to embrace their 150-year construction history, so we thought that was a great subtle touch.

Externally, we carried out high-level building signage, entrance & exit wayfinding signs, 10m high commercial flagpoles, and an abundance of branded health and safety notices for staff and visitors.
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It was a pleasure to deliver this project for Doka. This is the largest project to date that we have completed for their marketing team with an excellent mix of bespoke branded solutions. Richard Belton

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