The Aim
We were provided with a hand-drawn stand concept alongside the brief, which required the incorporation of as many Antalis sustainable materials as possible. The main structure was to be crafted from Xanita; a sustainable fibre board which is 100% repulpable, ultra-lightweight and far stronger than traditional fibre board.
Antalis’ vision was for the stand to resemble a traditional British high street store on the exterior, with a colourful interior containing examples of the many ways their sustainable materials can be used in real-life retail environments for a wide variety of applications including furniture, POS and display.