Urban Automotive

Shifting Exterior Branding up a Gear


How do you improve upon perfection? Just ask the experts at Urban Automotive. They take the world’s leading luxury vehicles and transform them into works of art, offering their clients a ‘one of a kind’ statement automobile.

Just like Imageco, they work closely with their customers to provide them with bespoke custom designs that fit the brief down to a T.

Our Challenge

Urban Automotive are a sleek, modern, elite craftsman. They take absolute pride in their work and it was important their new home would reflect this. When they expanded their premise to include a retail showroom, a new and exciting move for the business, they required a complete refit at the former Suzuki Old Startford dealership.

This would include a variety of signage to showcase the brand and give a lasting visual impression of what the company stands for and delivers to its customers.

The (Milton Keynes) Job

We provided a complete branding solution for Urbans new showroom, inside and out consisting of;
• Folded 3mm aluminium signage with fabricated corners around an angled fascia complete with fret cut and internally illuminated inlaid acrylic lettering.
• A one of a king bespoke built-up stainless-steel shield emblem with night and day acrylic with face and halo illumination.
• Internally illuminated totem sign with night and day acrylic and stainless-steel emblem features to both sides complete with brushed stainless-steel side detailing.
• Low level secondary signage in a matching specification.
• Internal acrylic panels on stand-off barrel fixings.
• Back lit tension fabric displays
• Glazing manifestations for the internal offices and showroom glazing.

Imageco completed this project alongside other trades working closely with the client to ensure practical completion for the grand opening.

Our branding solution gave Urban Automotive a distinct clear identity, one that it could be immensely proud of. Now they look as timeless and stylish as their work.
‘Richard and co have been absolutely amazing – the shield is like nothing I have ever seen before! The fit of the panels is mm perfect! Absolutely stunning, great vision, great craftsmanship and great service as always from start to finish! Thank you very much!’ Brett Whiles | Urban Automotive
‘This was a superb project to be involved with. Huge thank you to Brett and the Urban team for putting their trust in me. This project has given me the opportunity to provide a truly unique and creative signage package fit for their iconic brand.’ Richard | Imageco

Do you need a brand refresh or refit?

Get in touch today to discuss branding opportunities to benefit your business.