Brands use live experiences (also known as experiential marketing) to immerse consumers in their narrative. In a landscape of conscious consumers who demand more, brands are working harder than ever to create authenticity, transparency, and loyalty.
The use of experiential marketing goes beyond showcasing a product, instead, brands take customers on a journey. A well-crafted, authentic narrative invites customers to become part of the story.
Wide-format print is the perfect medium to deliver a BIG impact! It’s versatile, bespoke and can be adapted to suit your theme. Our team is made up of experts in wide-format print, design and build delivering quality live experiences that are sure to captivate your audience and immerse them in your narrative.
Design Details for Success
Planning your live experience requires an in-depth analysis of the vision you want to create for your audience.
Our team of experienced designers have worked with many reputable clients, creating visual designs that align with their briefs. If you’re bursting with creative ideas, our graphic and 3D designers can breathe life into your vision, using their artistic flair to elevate your concepts! However, if you’re still stuck at the drawing board, Imageco’s design team can develop concepts that align with your project ambitions.
Collaboration is key, we consult directly with our clients, gaining in-depth insight into their brand guidelines and project’s purpose.
From Concept to Reality: CAD for Live Experiences
Innovative builds require meticulous planning. This is where the power of CAD comes into play! CAD drawings are meticulous 3D designs generated using cutting-edge computer software, giving realistic visuals of the result of any build project. The drawings show how components of a structure can interlock, and overlay with accurate proportions, effectively creating a 3D prototype.
Created by our skilled CAD engineers, designs can be drawn with pinpoint accuracy. These cutting-edge designs provide realistic 3D drawings for builds allowing clients the flexibility to adjust before a build takes place, avoiding wasted materials and time due to redos.
CAD played an important role in our project for an airport retailer in Ibiza! The retailer wanted to drive app downloads and engage customers by delivering a gamified DJ booth experience, a nod to Ibiza’s thriving dance scene. Our dedicated team built the bespoke housing for the DJ gear, encompassing screens and speakers. CAD was essential in this project, allowing us to create a made-to-measure, robust booth that would house each piece of equipment securely.
Impactful Visuals: From the Stands to the Field
Our team hit a home run when producing bespoke, branded flooring for one of the biggest sports leagues in the world: Major League Baseball! The three-day baseball festival based in Trafalgar Square was designed to provide British fans with a real taste of the American experience. The centrepiece was an interactive batting cage, where audiences could actively participate in batting!
Our expert team were tasked with delivering a bespoke branded floor for The Cage.
3D print builds create an immersive environment, literally wrapping your audience in another world, a tangible environment that they can interact with. This project centred on an interactive batting cage with printed flooring, a digital background, and a real net surrounding the cage. By creating a physical, tangible environment, this print build transported audiences from London to the Yankees stadium!
Imageco added value by delivering the project using OSB board – a material that is sustainable and significantly lower cost. The client was inspired by our passion for sustainability and expertise, and provided feedback to say that the OSB board is a material they would be using for future projects!
Harnessing the power of print and build for your event is easy with Imageco, as we can build stands, flooring, furniture, and even animals (there are truly no limits!). We provide transport, install, and derig services, where we ensure your waste is properly recycled – so all your time can be spent on the event and enjoying the fruits of your labour. Our new 2000ft mezzanine space means we can now store prints for future use!
Sustainable Solutions for Memorable Experiences
Sustainability is a pressing issue in today’s events industry, with the typical attendee producing 1.89kg of waste per day. As more industries look to incorporate sustainable alternatives, using recyclable materials and ensuring proper disposal of materials after hosting events. Sustainability is a priority for us at Imageco, as we always look to use sustainable materials and processes wherever possible.
Our team worked to deliver a live experience for the NBA in collaboration with Hennessy, this time on London’s famous River Thames, commemorating the 74th anniversary season and the 2022 finals. We helped produce a floating basketball court, creating a distinctive live experience for NBA fans to engage with. This project was truly special, as the experience allowed consumers to have the unique perspective of their favourite American NBA players while taking in the views of one of the most famous locations in the UK – a true transatlantic crossover!
Sustainability came into play when we were tasked with delivering banners to cover the side of the floating court. Branded with the distinctive NBA logo and the tagline ‘The Spirit of the NBA’ these banners were designed by Hue and Cry. To withstand outdoor weather conditions, we had to implement a durable, robust material that could withstand wet conditions, as it would likely be in contact with the water. We chose PVC-free Kavalan to produce two huge 31m X 1800m banners and two 21m X 1800m banners lining the outside of the court. PVC-free Kavalan is robust, lightweight and a sustainable alternative to traditional plastic banner materials.
Experiential marketing thrives because of the physical space audiences become immersed within. Creating tangible 3D elements captivates audiences, transporting them to your desired experience. Imageco are experts in live experiences, having expertly engineered many elaborate, scalable print builds. From DJ booths to cardboard cocktail bars we can deliver the ultimate live experience for your brand!
Contact us today to develop your live experience.
