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Tips for Excelling Your Exhibitions in 2025

by Nathan Swinson-Bullough

Cardboard Exhibition Stand for Solupak

We are officially in the swing of 2025! As January is the month to set goals and plans for the year ahead, it’s the perfect time to get ahead of the game and plan for your upcoming events. If you’re planning on attending, exhibitions, conferences, or other in-person events, we’ve collated our top tips for success!  

From designing a first-class exhibition stand that captures attention, to leaving a lasting impression and generating valuable leads, we’re discussing everything you need to do to ensure smooth sailing for each event!  

Whether you’re a seasoned pro or a first-timer, these tips will help you STAND out! Here are the key steps to make 2025 your best exhibition year yet!  

Tip 1: Choosing a Design that STANDS Out! 

Exhibition stands are a valuable marketing tool, creating something physical for viewers to engage with can be highly effective. Carefully curated design is pivotal in making a good impression on your audience. Your event stand’s design should make use of your allotted space, be specific, and cater to your target audience. An effective design can tell the story of your brand and leave a lasting impression.  

Our team is experienced in designing impactful exhibition stands. Whether it’s producing high-quality graphics for a shell scheme refresh or building innovative structures that make the most of your space – designing a quality stand has become second nature to us. With our collaborative approach, you provide the ideas while our experts take care of bringing them to life.  

Our team designed Antalis’s exhibition stand for their exhibit at The Stationary Show in London, a great example of carefully crafted design. Studio Manager, Becca produced the graphics on this stand, that conveyed an important story. The U-shaped stand was created to showcase Rhino Stationery and featured a back panel with a topographic map of Asia. This was to highlight the rhino’s natural habitat, as Rhino Stationery are committed to supporting Save the Rhino International.   

Tip 2: Creating a Sustainable Exhibition Stand 

Sustainability is a bigger priority than ever in 2025, with 59% of event attendees expecting the events they participate in to adopt eco-friendly practices. However, it’s not only attendees with expectations around sustainability: many venues today have sustainability policies and ambitions they expect exhibitors to follow. Leading venues such as Excel London have sustainability strategies in place, encouraging visitors and exhibitors to play their part in tackling the climate emergency.   

Incorporating sustainability into your exhibition stand not only reduces your impact on the environment but also reflects positively on your brand by creating trust with your consumer. Choosing a sustainable stand can also have a positive impact on your company, such as cost-effectiveness from reusability and networking opportunities with like-minded sustainable businesses.  

As industry innovators with years of experience in wide-format print, we recognise that the events sector faces sustainability challenges. Which is why our team offers a vast portfolio of sustainable products, used as the basis of stands, such as Xanita Board, Fluted Board or even Katz Board! We can construct your exhibition stand with no adhesives, ensuring the full structure is easily recyclable or robust for reusability!  

Tip 3: Attending Multiple Events? Prioritise Reusability  

If you’re looking to attend multiple events in the year, reusability is key when it comes to your exhibition stand. Reusing your stand is not only more sustainable, but more cost-effective for your company and allows you to get the most from your exhibition stand.  

Introducing: the ExhiBox. This custom-built exhibition stand is designed to be durable and sustainable. Best of all, it’s conveniently packed into a single box! Ingeniously crafted from Xanita board, this green solution is fully reusable, recyclable and can customised with interchangeable designs for each occasion.  

An exhibition stand transport box opened up to see the inside.

 

Don’t just take our word for it, our sustainable excellence has been nominated for ‘Product Innovation of the Year’ at the 2025 edie Awards!   

Tip 3:  Prepare for all Eventualities at the Venue  

 Planning and logistics are key when it comes to excelling your in-person business events, as live events leave little room for mistakes. It’s essential to find out the policies and booking processes for each event and each venue, as they may have different requirement. Exhibition planning can be overwhelming and inconvenient if done incorrectly, which is why you should leave it in the hands of the professionals.  

Imageco can execute your vision from initial concepts to takedown, working flexibly to any deadlines, policies and space designated by the event. We are experienced in managing seamless exhibitions, handling the entire process, so you can focus on what matters.   

 Our team can organise delivery to the venue, conducting risk assessments and ensuring your stand is compliant with the venue’s policies. We can also handle the logistics, leading tasks such as coordinating an electricity supply for any interactive elements on your stand. After the event, our team ensures a quick and safe takedown of your stand, carefully packing and preserving it so it’s ready to use again at your next event.  

Tip 4: Ensuring Your Stand Follows Health and Safety 

We conduct thorough health and safety assessments, along with technical tests on every element of the stand. Some venues can have rigid health and safety policies, such as stands being made from fire-resistant materials, safely setting up and taking down the stands, proper disposal of certain materials.  

Imageco offers a range of materials for your stand, that suits the venue’s health and safety policies. One example is our SWEDBOARD FIBRE – a robust, fire-resistant material, perfect for any print build. Our team of engineers are experienced in installation of all scales, working in a safe and compliant manner. We’re flexible around your needs, as well as any venue requirements.  

Taking your business on the road? Leave your exhibition stand to the experts, contact us today to discuss your next print build.