Exhibiting at an event can feel overwhelming. And with the summer rush just around the corner, the best thing to do is get ahead! Planning your exhibitions months in advance allows for peace of mind, and no hidden surprises on the day. With staff briefings, preparing marketing materials and showcasing products all on your agenda, take a load off by ensuring your exhibition stand is prepped and ready.
Haven’t began organising your stand yet? Now is the time! Ensure your brand shines, with a beautifully curated stand that reflects your product, values, and team.
To achieve true exhibition success, planning in advance isn’t just good practise – it’s essential.
An exhibition stand usually takes months to turn around, specially when you consider bespokely crafted displays. You should begin your planning as soon as possible to allow time for research, design recommendations, material selection, and more. Last-minute decisions will result in rushed results.
Aside from your stand, there are certain logistics considerations that need to be planned well ahead of time. Take international exhibitions, stands will need to be correctly packaged, booked in at customs, and booked onto your transport method, whether that be land or sea. Shipping by sea freight can range massively in terms of duration, whilst you can ship to mainland Europe within a week, further destinations like America and Asia could take 20-45 days. Shipping slots need to be booked in advance to maintain your dedicated delivery and installation slot at the exhibition venue.
If you’re planning to exhibit at an event this year, you must begin planning now!
Planning an exhibition stand goes beyond graphic design and colour palettes. As an exhibitor, before you begin even visualising your stand, it is key to establish a few key points.
It’s important to be clued up on the event’s policies around exhibiting. Ask about the measurement of the space you’ve been assigned, the sustainability policies the venue has put in place and how you can comply with them, as well as what facilities the venue has to offer, such as power availability, Wi-Fi, etc. Understanding the area you’ll be working with, will maximise your stand’s effectiveness and help design a well-made structure that caters to this.
Another aspect to study before you begin, is the objective of your stand. Consider what exactly your goal is at this exhibition and then hone in on the details. For example, your goal could be to secure new leads and physically showcase your product. Maybe consider a table and seating area in your stand, where you can discuss your services to strong leads. Or perhaps include a wall with your resources, that can convey your sales messaging, you could even consider a central pedestal that showcases your product.
The key to a well-planned stand is to establish the optimum experience you’re trying to deliver to visitors, and how to use the physical space to reflect this.
Once your goals are established, it’s time to start planning the structure of your stand! It’s important to research different structures and focus on making the most of your space, aligning with your goal.
Imageco has years of experience delivering incredible exhibition stands for some of the most iconic brands across the globe. Our team of expert designers can implement a collaborative approach, using our years of experience to translate your goal into a physical structure that delivers. We can produce perfectly curated designs to make an impact.
Once your design is established, our CAD engineers can produce a detailed image of your stand, encompassing the structure combined with the carefully crafted designs you have chosen. This is a lifelike image is developed using specialist 3D software to give you a realistic vision into the final result!
When you’re happy with the proposed outcome, our team of cardboard engineers can begin the build. With a passion for sustainability, we utilise materials such as Xanita board for many of our projects. It has a repulpable core and is easily recycled, yet is strong, durable and long-lasting. We can print directly onto it, which makes for incredible exhibition stands, that are sustainable and compliant with many venue sustainability policies.
One of the greatest benefits of planning your exhibition stand in advance is, once you’ve taken the time to research and establish your goals, the rest falls into place.
Now you have your space measured, your stand designed, it’s all about the logistics!
Consider aspects such as transport or delivery, set up, health and safety assessments, any lighting or electronical set up, and then the derigging. If you’re dealing with an especially large-scale exhibition stand, this can seem like a mammoth task. Booking expensive deliveries, or roping your staff into the assembly which results in a leaning tower of Pisa look, is far from ideal.
Luckily, we go beyond design and build. We understand the complexities of assembling and derigging an exhibition stand, which is why we also offer logistics and installation services. Our team can take care of transporting your stand, expertly storing it using protective packaging to avoid damaging any delicate elements.
We can even deliver your stand if you’re exhibiting overseas, working to fit your deadline. Imageco’s specialist staff go above and beyond by assembling your stand, they also can support your team with carrying out health and safety assessments, technical tests on the day and even derigging your stand when the event comes to an end.
You can relax, knowing we’ve got your stand covered!
Begin planning for this years exhibition stand today, contact our team for a seamless execution.
