Exhibition stands need to capture the attention of everyone passing by and with an event as big as Crufts, we had to consider the exhibition zone and how we could create a fully immersive area for guests. This year the stand was a monstrous 12m x 8m and was made up of four key areas:
This area allowed the products to be stocked on the stand. The products were fed from the storage area via a custom-made product dispenser built into the store room wall. The dispenser delivered the product directly behind the sales counter ensuring the sales team had easy access to stock.
Custom made sampling stations were built to include branding, an integral floral theme and product sampling cannisters. Each cannister contained a different scent that could be sniffed by both dogs and humans!
Marketing videos were displayed in this area, along with new product sampling stations and a photo opportunity next to the Giant Zoflora Bottle (yup, life-sized).