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Graphic Design Print Trends in 2024

by Nathan Swinson-Bullough

A graphic designer working on candy colour schemes for print project

Graphic design is always changing, with new trends emerging all the time. But creating memorable visuals is crucial for your brand, which is why it’s important to stay on top of the evolving landscape. At Imageco, our design team always stays updated on the latest design trends to ensure you stand out effectively whether it’s for a print, signage, or exhibition project. So, we asked our Senior Designer, Becca Kelly, about which trends we should watch this year. Here are her top 5 graphic design print predictions for 2024.


  1. AI’s Impact on Design

It seems like you can have any ‘trends’ blog without mentioning AI! But it’s true, AI is only getting better and it’s definitely here to stay with design tools like Midjourney and Adobe’s Firefly becoming more accessible to everyone. This year, AI has boosted the design industry, allowing designers to achieve things they couldn’t before.

One standout is how AI is making custom typography better. AI improves custom typography by:

  • Automating design
  • Personalising styles to user preferences
  • Fostering creativity
  • Ensuring consistency
  • Recognising existing typography
  • Enabling dynamic typography
  • Enhancing overall efficiency and scalability in the design process

This allows for faster, more tailored, and innovative typographic solutions applicable across different platforms. AI doesn’t stop at typography. In fact, the limits of AI in design are constantly being pushed. This is definitely an area to keep a close eye on in 2024.


  1. Candy-Coloured Playful Palettes

Candy colour’s offer a visually appealing look. This style combines bright primary colours with pastels and neon hues, creating a balanced yet dynamic blend. The mix of bold primaries, soft pastels, and vibrant neon adds depth and excitement to prints. This combination evokes childhood memories and adds a modern touch to the design. The candy-coloured wide-format prints also bring energy to spaces, making them a notable trend for those seeking a bold and lively visual statement.


  1. The New Typography Wave

Design is shifting towards experimental typography, where fonts communicate through shapes and colours rather than words. This style adds a visually interesting and expressive element to the design, allowing for more creative communication.

Additionally, serif fonts are making a comeback by using intertwined letters and manipulated strokes, striking a balance between professionalism and playfulness. This mix of classic and modern provides designers with a versatile toolkit. As the digital landscape becomes more visually competitive, the use of experimental typography and creatively manipulated serif fonts is expected to be a key trend in the coming year.


  1. Retro Revival with Y2K 3D Aesthetics

Y2K aesthetics, with inflatable 3D designs, bubble fonts, and playful shapes, are making a comeback. The use of 3D design is growing, and it’s becoming more accessible with industry tools like Adobe Illustrator adopting 3D effect technology. This simplification of design tools is expected to boost the popularity of inflatable 3D graphics, giving a modern touch to the 00’s aesthetic.


  1. Rule-Breaking Creativity

Additionally, anti-design is a rebellious style that mixes different fonts, plays with spacing, and tries unconventional layouts. It goes against the usual rules and questions how things are usually done. Inspired by Brutalism, a design style from the 1950s, anti-design has a raw and bold look. It pushes the limits of typography, challenging the usual way things are arranged. This bold and disruptive style breaks from the norm, inviting new ideas and encouraging innovation in design.


Need a design partner in 2024?

Are you looking for a creative design partner for your print, signage, and exhibition needs going into 2024? You’ve come to the right place! And thanks to our impressive arsenal of printers, like our new Nyala 4 flatbed printer from swissQprint, you can be assured that any design can be expertly executed here at Imageco.

Need a creative design partner in 2024? Get in contact with our team.