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Make your customers go wOOH, with Out of Home marketing

by Nathan Swinson-Bullough

Picture of NBA floating basketball pitch on River Thames

We all know about Out of Home Marketing (OOH) and the good it can do for your brand awareness, after all, it’s been an advertising staple since the age of print began. But as more customers flock to the streets and events crank up in the winter season, it’s becoming increasingly important to make sure your OOH marketing stands out.

But how do you actually do that?

It’s clear that in 2022 customer trends have permanently changed the way we approach marketing, especially when it comes to Out of Home Marketing techniques. An increase in social media and ecommerce activity has led many to believe that the business of Out of Home Marketing is a dying art. But when we are about to experience the first Christmas season in years where people are free to roam the streets and enjoy large scale events such as Light Night Leeds and cosy Christmas markets, we think that brands who are not taking advantage of wide format print OOH marketing are missing a trick.

Innovative designs paired with technical expertise can make OOH a highly visual and impactful marketing technique this season, perfect for the hordes of captive audience members scheduled to descend into city centres.

Location, Location, Location

The first thing you need to think about when planning your OOH marketing campaign is your location, in particular where your target audience is most likely to see your advertisement. After all, there’s no point in paying for a big, beautiful billboard in the middle of Time Square when your target audience lives in the UK.

A great example of this is LNER’s Community Stadium mural which was inspired by the local area, emoting a sense of pride in its viewers. By printing on HP Latex 800 W with matching laminate, hundreds of panels of the highest quality were produced to create an incredibly striking façade showing important aspects of the surrounding community.

Other examples of OOH Marketing that speak directly to its target customer include Leeds United Business Club’s hoarding graphics designed in collaboration with Nicolas Dixon, and Leeds City Council’s mural designs in Leeds City Centre. Both perfectly show how a healthy dose of creative flair can create memorable wide format print advertising that really speaks to the brands target audience.


Leeds City Centre Mural

Think outside the billboard box

Once you’ve got your location sorted, it’s then time to think about how you are going to effectively market your brand, and we recommend getting those creative juices flowing.

While billboards are our bread and butter, we recommend that you don’t get stuck thinking they are the only way of promoting your brand. There are SO many Out of Home Marketing outlets you can use.  If you’re looking to make a spectacular splash, look no further than the NFL’s floating basketball court that made its way down The Thames earlier this year. It’s novelty and brashness created attention for the NFL brand which is trying to garner a bigger UK-based audience. Made from   it shows how innovative OOH Marketing can really differentiate a brand and create a memorable experience for customers.

Keep an eye on our services to keep up to date on how you can get creative with Out of Home Marketing.

Keep it green

Out of Home Marketing often involves large scale  , which can lead to a large carbon footprint if not done sustainably. To keep your marketing as eco-conscious as possible we utilise a range of eco-alternative products alongside printing with HP latex ink which not only gives you vibrant, long-lasting colour, but is non-toxic to the environment. Ensuring that all our products provide a high-quality finish with less impact on the  .

If you’re looking for a way to stand out with your next Out of Home Marketing campaign, contact our expert team today.