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3 Ways to Make Cracking Easter POS

by Nathan Swinson-Bullough

An Easter Basket filled with colourful eggs on a table.

Easter is a huge deal for UK retailers. In 2022, £1.3 billion was spent during Easter. Shops across the country use vibrant Easter-themed decorations to attract customers which encourages them to buy that extra Easter egg or hot cross bun. And when it comes down to it, it works so well because it makes people happy. But when everyone’s competing, how can you go that extra mile to make sure your Easter POS stands out amongst the crowd? Well, you’ve come to the right place to find out!


Why is Stand-Out POS Important?

Stand-out POS is crucial, especially during busy times like Easter. Eye-catching Easter retail displays egg-cite more customers and boost sales. Importantly, unique setups make shopping memorable, encouraging customers to hop back. A survey found that 69% of shoppers noticed in-store product promotions, leading to more browsing, and buying. Among them, 69% looked at the specific product, and a whopping 61% bought it. It’s also well-understood that enjoyable shopping experiences create loyalty and gain repeat visits from customers.

In the competitive retail market, it’s essential to stand out. Ultimately, it’s the unique touches that grab attention and bring customers to your business.


Here’s 3 ways you make your POS stand-out:

  1. Creating ‘Blooming’ Good Easter POS

Nothing screams spring more than some beautiful blooms! Did you know that being in a natural environment can improve memory performance by as much as 20%? So, incorporating nature in our displays makes them even more memorable!

At Imageco, our floral displays are all about making a bold statement. We can use vibrant blooms to capture attention and bring a pop of colour to any space. We like a mix of fresh and artificial flowers, to create unique designs that last and give you a competitive edge. There’s really no limit to how big we can go with floral retail displays.


  1. Designing Easter Magic

At Imageco, we don’t settle for the usual designs. Our creative design team is known for its creativity and always brings fresh ideas to the table. They focus on making designs for marketing and branding and curate compelling ideas to make your business stand out. Our designers and project managers will help you every step of the way.

We also pay attention to the latest trends, to make your POS materials stand out. This year, candy colours are in! So, we’ll make sure to incorporate them into your Easter retail display to really make it pop!

We focus on every detail to make sure your project looks its best. Quality wide format print begins with the artwork; if the artwork falls short, the printed output will follow suit. Our designers will guide you on your imagery and provide advice on best practices to ensure a stunning print finish. We also have help from advanced print technologies like our Nyala 4 printer from swissQprint and HP Latex 800W which create impeccable print finishes.


  1. Cardboard Engineering for an Eco-Conscious Easter

Cardboard is a versatile and environmentally friendly material that can be recycled multiple times without losing its quality, helping to support sustainability efforts. And thanks to our specialist cardboard engineers, we can create almost anything you can think of!

At Imageco, we like to use Xanita board for our larger cardboard engineered creations. It’s a sustainable fibre board featuring a repulpable inner core, making it 100% recyclable. Notably lightweight yet exceptionally sturdy compared to conventional fibre boards, the Xanita board offers an ideal option for constructing various structures with reduced environmental impact. If you’re looking to go as big as creating a grand themed retail display, this is the material for the job.

If sustainability is high on your agenda, we’d be able to create interchangeable cardboard POS stands. It encourages sustainability by removing the need for new POS for each occasion. As a result, this approach reduces waste, aligns with our environmental responsibility commitment, and saves costs.

We added reusable features to our collaboration with Syn Retail for Dr. Martens’ POS. Our strategy involved printing the second campaign on the reverse side of their POS displays. This allowed Dr. Martens to flip over the hanging window graphics and store tables, cutting costs and reducing environmental impact.


Let’s Get Cracking!

Get in touch with our team to find out how we can help you stand-out with cracking Easter POS.