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by Nathan Swinson-Bullough

Picture of a life-size herbal essences bottle with floral elements

Did you know that being in a natural environment can improve memory performance by as much as 20%? So, incorporating nature in our displays makes them even more memorable! That’s why we would like to introduce you to floral displays.

We know all about wide format printing, but flower displays not so much, so we needed to bring in an expert to make our floral visions come to life. Introducing Dulcie (or as we like to call her a wizard of floristry), Dulcie runs her own company Dulcie Butterfly which specialises in creating floral arrangements for weddings. We collaborate with her on specialist projects that need a floral infusion.

She takes part in the process from start to finish, advising us on the best floral solutions to fit the brief and ensures the instalment creates the desired effect. We have worked with Dulcie on so many projects now but the standout one for us was the Kew Gardens project.



A creative agency reached out to create a one of a kind showroom for a launch event on behalf of a leading beauty brand. The event was a collaboration between two companies working alongside each other to produce products with more natural and botanical ingredients. They decided to host the event at Kew Gardens due to the abundance of tropical flowers, so we needed to follow suit and create displays with a botanical theme in mind.

Prints with pictures of flowers weren’t enough, we wanted to push the boundaries and incorporate both artificial and real flowers to really set the scene. For the showcasing area, Dulcie used cloche displays and test tubes to exhibit a mixture of flowers and greenery. Alongside creating bottle shaped flower arrangements to be dispersed around the event.

However, the 7ft shampoo bottle was definitely the showstopper of the event! The giant structure was created by the production team and to continue the botanical theme, Dulcie incorporated a large assortment of tropical palm leaf’s, ferns and orchids to the bottle, alongside some birds of paradise! It really felt like being in the jungle!

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