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Top 5 Wide Format Printing Trends for 2024

by Nathan Swinson-Bullough

2024 written with fire and sparklers for a blog on wide format printing trends in 2024.

2024, the Year of the Dragon in the Chinese calendar, the year of the Paris Olympics, and… the year of wide format print! At Imageco, we keep our finger on the pulse of all things wide format print. We wanted to share some of our knowledge and give you a sneak peek into the top 5 print trends set to make waves in our industry.

  1. Bespoke and Custom Printing 

In the ever-evolving world of wide format printing, 2024 is set to witness a surge in the demand for bespoke and custom printing. This trend is all about breaking free from traditional confines and expanding to more unconventional canvases such as wood, metal, and recycled materials. The ability to print on diverse surfaces not only boosts brand identity but also aligns with sustainability goals by utilising recycled materials. As we step into 2024, we are geared up to offer innovative solutions that cater to the growing appetite for pushing the boundaries of creativity and leaving a lasting impression.


  1. Embracing Sustainability in Print

Sustainability is becoming a driving force in the print industry, shaping the way we operate. Customers today increasingly value sustainable options. Many surveys show that customers care about sustainability. A Deloitte study found that 1 in 10 customers consider carbon footprint information when choosing products, and 1 in 4 are willing to pay more for eco-friendly options. The demand for sustainable solutions reflects a broader shift toward responsible consumption. Businesses that embrace sustainability not only contribute to a greener future but also connect with conscientious consumers. It’s not just an ethical choice – it’s a move to meet evolving customer preferences in the modern market.

A sustainable trend we love is adding reusability to print projects. We worked with wearesyn. and Dr. Martens, making reversible point-of-sale (POS) materials.  As the name suggests they’re not just for one use, which limits waste and cuts down on shipping emissions.

At Imageco, we’re dedicated to creating a sustainable landscape for wide format printing. We prioritise materials with lower carbon footprints and actively offset our carbon emissions. Collaborating with eco-conscious printing companies like HP, swissQprint, and EFI reinforces our commitment to sustainability.


  1. Advancing Print Quality

Another key trend for 2024 is the ongoing improvement of print quality. We’ve really embraced this trend by adding the Nyala 4 Flatbed printer from swissQprint to our line-up. The printer combines premium print quality, multitasking capabilities, and remarkable efficiency. This investment reflects our commitment to raising industry standards.

HP Latex technology is also leading the way with resolutions that now match photographic precision for direct-to-substrate printing. Our HP Latex 800 W takes quality to another level. This printer can print up to 1200dpi!


  1. The Rise of Personalisation

In 2024, expect to see a surge in personalisation trends across wide format print, such as the increasing popularity of short-run prints for personalised packaging. This shift is driven by businesses and individuals aiming to stand out in a competitive market. The demand for unique printing options is reshaping our industry, with companies recognising the strategic power of customisation to leave a lasting impression.

Additionally, brands are now using content created by users to connect with Gen Z. This approach includes the development of personalised products that align with individual stories and preferences, catering to the growing demand for distinctive and meaningful experiences. This innovative integration of user-generated content not only shapes marketing strategies but also influences the customisation of wide format print, fostering a more personalised and engaging connection between businesses and their target audience.


  1. The AI Wave in Wide Format Printing

We can’t really have a 2024 trends blog without this one. AI is taking over everything and wide format print is no exception! The use of AI is streamlining tasks and ensuring great results. Quality control and predictive maintenance are improving, but it’s crucial to remember that AI can’t replace the unique creativity and human touch in printing. While technology helps, the blend of AI and human skills is key to pushing the limits of what wide format printing can achieve.


Your 2024 Print Partner

Looking for a print partner for 2024? Look no further! We’ve got you covered with our sustainable print arsenal and an awareness of this year’s upcoming trends. At Imageco, we not only offer high-quality printing solutions but also stay ahead of the curve, guaranteeing your print needs align seamlessly with the latest industry standards and sustainable practices.

Let’s talk about your next print project.