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Where to Start with a Hospitality Redesign

by Nathan Swinson-Bullough

A cafe with dark coloured interior.

The festive season is fast approaching and with it comes hospitality’s busiest months of the year. But with the festive season in sight, it means that the new year is not far behind, and you may be thinking about giving your hospitality space a little bit of a facelift when 2024 comes around.

Redesigning your interiors can be a great way to keep business booming in the hospitality industry, or even help you cater to a brand-new set of customers, but how do you get started?


Timing is Everything in a Hospitality Redesign

The new year is the perfect time to look at getting your interior redesign underway. In January each year, restaurants, hotels, and bars typically experience a bit of a dip in business as customers take the month to relax after an over-indulgent festive period (you can guarantee we’ll have eaten too many mince pies).

Redoing your interiors may require you to close down for a few days, so it’s important to consider when will be best to do this to create as little loss of business as possible.


Nail Down a Design Brief

Whether you come to us knowing exactly what you’re looking for, or you’re after some inspiration from our design team, the first point of call for our interior projects is nailing down exactly what look and feel you’re after for your hospitality space. For example, when we worked with ZAAP thai, they knew that they wanted their customers to feel as though they were being transported to a Bangkok street market when they walked through the doors.

Having this baseline gives us a great starting point for interior print projects. Even if you don’t know exactly what you’re looking for, having base brand guidelines and an idea of how you want to present yourself to your customers and the kind of environment you want to create will be invaluable to the project. Are you wanting your space to feel high end creating a one-of-a-kind experience or are you wanting to create some cosy warm vibes?


Consider the Customer

Your target customer should always be at the centre, especially when it comes to jazzing up your interiors. You need to make sure that the space you are creating appeals to your target audience. What are they most interested in? What trends are coming out that appeal most to that demographic currently? There is little point in taking the time to undertake an interiors redesign without ensuring that it will benefit your end consumer.

That being said, an interior print redesign project can also help you appeal to a brand-new demographic. For example, if your customer base is mainly composed of 25-32 year olds but you’re looking to also attract a younger demographic of 18-25, redesigning your hospitality space to appeal to both groups can be a great first step to branching out your consumer-base.


Set the Scale

The final thing you need to consider for your next hospitality redesign is the amount of space you have. The level you can go to when it comes to interiors and the kind of elements you can look to include will be entirely dependent on the amount of space you have. You’ll struggle to fit a freestanding floral display wall into a smaller interiors space, but you could look to consider floral walls instead. Our design teams are well versed in creating showstopping print interiors in all spaces, big or small. And we will always try to find a way to include everything you’re looking for.


Imagine Interiors with Imageco

At Imageco, we love working on interior redesigns, especially in the hospitality industry. If you’re looking for a partner to step up your interiors in 2024, get in contact with a member of the team.